Fifteen energetic workers distributed 20,000 flyers all across the city of Kragujevac, Serbia—along with 450 posters and radio and television spots. Then, despite the fact that we were told that not many come to such outreach programs anymore, on the very first night we were blessed with over 100 visitors to hear Dragan Ivanov give the first presentation on How to Eat Healthy. About half of the people had come because of the flyers and half from the posters. Only one came from the TV and radio ads.
